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Volkswagen aims to increase its share in the Chinese electric car market

April 7, 2024

Volkswagen is aware of the fierce competition in the Chinese electric car market and seeks to maintain its market share. Competition in the electric car market in China is considered fierce, and it takes a long time to maintain its market share in the second largest economy in the world.

The German company aims to achieve a market share of more than 10% in the Chinese electric car market, and to this end it intends to launch more new models in the coming period, and Volkswagen faces strong competition from local Chinese companies such as BYD, Geely, and Nio, in addition to the American Tesla.

The German company seeks to overcome this competition by focusing on innovation and advanced technology, in addition to offering competitive prices. China is a very important market for Volkswagen. It represents about 40% of its global sales.

The company aims to focus on electric cars to maintain its position as one of the largest car companies in the world, and Volkswagen plans to invest 180 billion euros ($195.29 billion) between 2023 and 2027, with more than two-thirds of this amount (68%) allocated to investment in the areas of digitization and electrification of cars. .

By 2030, the group also expects to increase the proportion of its production of electric cars in China to more than 40% of its total production of cars in the Asian country. Volkswagen faces some challenges in the Chinese market, including fierce competition from local companies, and Chinese companies are distinguished by their provision of cars. Electric vehicles have attractive prices and various designs that suit the tastes of different categories of consumers, and the lack of ideal goals. Volkswagen avoids setting ideal goals that are achievable in the Chinese market. This is due to its awareness of strong competition.

Volkswagen is aware of the difficulty of occupying the first place in the electric car market in China during the current period, but despite these challenges, Volkswagen seeks to strengthen its position in the Chinese market by increasing investments in the field of electric cars, and Volkswagen plans to invest huge sums in the field of electric cars, This is to increase its competitiveness in the Chinese market.

Volkswagen seeks to provide electric cars characterized by innovation and advanced technology, in order to attract more consumers. Volkswagen realizes the importance of offering competitive prices to attract consumers in the Chinese market.

Developments in this file are still being monitored, with anticipation of Volkswagen’s ability to achieve its goals in the Chinese market. Volkswagen faces fierce competition in the Chinese electric car market, and the German company seeks to increase its market share in China to more than 10%. Volkswagen intends to launch more new models and invest 180 billion euros in the areas of digitization and electrification of cars, and the company aims to increase the percentage of its production of electric cars in China to more than 40% by 2030.