New Sun Energy, a global leader in solar energy solutions, has opened its new regional headquarters in Dubai.

This strategic step comes to strengthen the company's global presence and expand the scope of its business in a region that is considered a gold mine for solar energy, with expectations of tremendous growth in this sector in the coming years.

The company indicated that the new headquarters will help in being closer to local companies and commercial institutions to provide them with cost-effective solar energy solutions, whether solar power plants, innovative energy storage systems or portable power generation devices, noting that the use of new solar energy technologies will enable… Companies can increase their operational efficiency and maximize their investment returns.

New Sun's solar solutions are easy to implement in remote locations and areas without electricity networks. This allows companies and individuals to obtain energy reliably and continuously.

New Sun Energy is currently in talks with potential partners in the Middle East and North Africa region.

International Energy Agency estimates show that the Middle East and North Africa region will witness a boom in renewable energy capabilities during the next five years. It is expected to grow by 62 gigawatts, in line with the pledges made at COP28.

Solar energy is expected to dominate this tremendous growth, making up more than 85% of renewable energy sources.

The region, which was historically known for its oil wealth, is witnessing a qualitative shift towards investing in sustainable energy sources, including solar energy, which is one of the least expensive energy sources for generating electricity.

This transformation is considered an indication of growing awareness of the importance of sustainability and the exploitation of natural resources in a way that supports sustainable economic development.