Oil giant Aramco continues its reign as the Middle East’s most valuable brand, boasting a staggering $41.6 billion valuation. This dominance underscores the company’s regional clout and aligns with its ambitious global retail expansion plans.

Meanwhile, Saudi Telecom Company (STC) made a significant leap in the brand rankings, securing third place with a $13.8 billion valuation—a remarkable 12% surge. This achievement crowns STC as the region’s most valuable telecom brand, a testament to its successful digital transformation and foray into the fintech and entertainment sectors.

ACWA Power, a leading utility provider, also saw impressive growth, with its brand value soaring by 72% to reach $314 million. This upward trajectory highlights the company’s increasing investments in renewable energy and geographic expansion. Such positive developments reflect the robust Saudi economy and underscore the successful transformation strategies adopted by these companies. Ultimately, these brands demonstrate the power of strategic investment and a strong market identity.

Experts predict intensified competition in the coming years, pushing Middle Eastern companies toward innovation and expansion into new markets. The digital revolution and the shift toward renewable energy are poised to become key drivers of brand growth in the region.